SEO… it’s the way to go
I do love a rhyme, especially when it says what I want so simply. You can, of course, build a website with no SEO in mind, but it will probably sit on page 490,569. Not what you’re after really, if you’re using your website to generate business.
Search Engine Optimisation, or SEO as it’s more commonly known, is how we make your website rank in SERPs, which stands for search engine results page. And ranking is what you want, if you need your website to be seen.
It’s a good plan too. We’ll build SEO into the structure of your website, then add in optimised content to build on that. First let’s look at structure.
Structure
Mark will build your keywords into the code, making your site more visible to search engines. There will be lots of testing to make sure that the site works properly in all browsers and on different devices. He’ll make sure the code is validated so errors are reduced, this will make it visible to a wider range of browsers meaning you reach more people. And load time is improved, which is really quite important for user experience – what happens when you click a website and it takes ages to load? You go somewhere else, right?
He can build you a website from scratch, hard coding it to do what you want it to do, or improve your current site, it’s up to you. Once it’s done, he’ll set up your analytics so you can see how well your site performs.
Audience Overview Behaviour of all pages Top Posts / Pages New vs Returning Visitors / Device Breakdown Analytics – Overview Report
Content
I then build on that built-in keyword work by incorporating them into the content in a natural way. I’ll create content that answers the users question, aims for Google Snippet status, is share worthy and written in plain English. All these things help you be seen as the place to go for the information, product, service or whatever it is you want to do.
Marketing
Then comes marketing. We don’t usually manage ad campaigns, social media accounts or do any other kind of SEO work, like back-linking. But we can set up the campaign or account for you, show you how to use it, and be here for you if you need any further help.
